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Marketing
Bootcamp
August 5-7, 2026 | 12-3 PM

About our
virtual program

No matter your experience with marketing, this bootcamp is built to change how you think about it. Here's what the three days look like.

01

Learn from HSA's top marketers

Brand builders and creative leads on how they grew audiences from zero and turned ideas into growth.

02

Dissect real campaigns

Case studies from student-run ventures on how they build, brand, and scale under real constraints.

03

Market with no budget

The constraint that forces you to learn what actually makes a campaign work, not just what looks good.

04

Cover the whole funnel

Market research, branding, product marketing, and advertising, across three days of sessions.

05

Build your own campaign

Work with a small team to design one for a real business case, from first idea to finished pitch.

06

Pitch it, live

Present and defend your campaign to a panel of marketers and operators on the final day.

Who it's for

You don't need a portfolio, a marketing background, or a finished idea. You just need to be curious about how brands get built.

  • Incoming Harvard first-years, Class of 2030
  • Anyone curious about brands, campaigns, or creative work
  • Students who want a network before orientation, not after
  • Complete beginners and people already making content

What you leave with

Three days is short. The point is to walk out with things you keep.

  • A marketing campaign you built and defended out loud
  • A portfolio piece you can keep developing on campus
  • Direct contact with HSA's marketers and brand builders
  • A cohort of classmates you'll see in the Yard in September

The winning doesn't start at the pitch

Prizes run the length of the bootcamp. Show up, contribute, and keep pushing your campaign forward, and you'll earn rewards well before the final day.

  • Campaign competitionTop teams take the headline prize.
  • Daily standoutsSharpest question, best case response, strongest pivot.
  • ParticipationConsistent engagement across all three days is rewarded.
  • ProgressHow far your campaign travels from day one to day three.

Program schedule

Three days, August 5 to 7, 1 to 3 PM EST daily. Speakers for 2026 are being confirmed.

Daily schedule

Day 1 — Introduction to Marketing

  • Introduction to marketing
  • Case 1
  • Introduction to product branding
  • Case 2
  • Guest speaker session

Day 2 — Skills & Workshops

  • Case 3
  • Introduction to social media and email marketing
  • Practical skills workshop: image editing and graphic design
  • Practical skills workshop: video editing
  • Final pitch introduction and work time
  • Guest speaker session

Day 3 — Marketing Competition

  • Final team preparation
  • Campaign presentations to the panel
  • Panel feedback on campaigns and college life
  • Awards and closing remarks

Key dates

  • Now

    Applications open, reviewed on a rolling basis.

  • Jul 31

    Applications close at 11:59 PM EST.

  • Aug 1

    Decisions sent and cohort confirmed.

  • Aug 5–7

    Bootcamp runs across three consecutive days, 1–3 PM daily.

Because review is rolling, applying early gives you the best odds. Spots are capped so the case sessions stay small enough to get called on.

Before you apply

Who can apply?

Incoming Harvard first-years, Class of 2030. You don't need a portfolio, a marketing background, or a finished idea.

How much time does it take?

Two hours a day across three days, August 5 to 7, from 1 to 3 PM EST. You'll work on your own campaign between sessions.

Is it really all virtual?

Yes. Every session, panel, and the campaign competition run online, so you can join from anywhere before you move to campus.

What does it cost?

We're happy to provide this opportunity free of charge. Just fill out the application and we'll handle the rest.

Do I need a team or an idea already?

Neither. Teams form during the bootcamp, and you'll meet the people you build with on day one.

What if I can't make every session?

Tell us on the application. We'd rather know in advance than have you miss the campaign competition.

Who runs the Marketing Bootcamp?

Harvard Student Agencies, the largest student-run company in the world, staffed and operated entirely by Harvard undergraduates.

How do I apply?

Use any Apply button on this page. Applications are reviewed on a rolling basis and spots are limited.

How to apply

Complete the form to apply for a spot in the Marketing Bootcamp. Applications are open until July 31st at 11:59 PM EST.

For any questions, reach out to katherine.cai@mail.hsa.net.

Apply now

Start before everyone else does

Applications are reviewed on a rolling basis. Spots are limited to the Class of 2030.

Apply to the Bootcamp
Founded in 1957, Harvard Student Agencs on-profit with 10 businesses across various industries that provides educational and business opportunities to students. Managers get the chance to learn about retail, publishing, research, advertising, engineering and more, while making a tangible impact on the Harvard community. With more than 900 employees, HSA strives to defray the costs of education with student wages and inspire the next generation of business leaders.