Marketing
Bootcamp
August 13-15, 2025 | 12-3 PM
ABOUT OUR
VIRTUAL PROGRAM
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Regardless of your experience with marketing, the Marketing Bootcamp is built to reshape how you think about it. You’ll dive into real case studies from Harvard Student Agencies and beyond—dissecting how student-run ventures build, brand, and scale in fast-paced environments. You’ll explore what makes marketing truly work, from crafting a viral campaign to building a strategy with no budget and high stakes. You’ll sit in the room with HSA’s top marketers, brand builders, and creative leads—learning how they built audiences from zero and turned ideas into growth. Over the course of the experience, you’ll work with a small team to design, pitch, and defend your own marketing campaign for a real business case. You’ll leave with experience, ideas, and connections that position you to own any brand—or build your own. You'll do it all alongside other creative minds, problem solvers, and future strategists from the Harvard Class of 2029.
PROGRAM SCHEDULE
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Day 1: Foundations and Case 1,2&3
• Welcome and Team Formation
• Intro to Marketing
• Case 1
• Group Strategy sessions
• Guest Speaker Session
• Intro to Market Research and Branding
• Case 2
• Group Strategy Sessions
• Case 3
• Group Strategy Sessions
Day 2: Core Skills and Case 3&4
• Welcome and Team Formation
• Intro to Product Marketing
• Case 3
• Group Strategy Sessions
• Guest Speaker session
• Intro to Advertising
• Case 4
• Group Strategy Sessions
• Group Work and Feedback Checkpoints
• Optional Office Tour
Day 3: Marketing Competition
• Final Team Preparation
• Product Presentations to Panel
• Panel Feedback on Pitches and College Life
• Awards and Closing Remarks
12:00-12:15 PM EST | Welcome and introduction, overview of the week
12:45-1:30 PM EST | An exercise in idea generation
1:30-2:30 PM EST | Getting to know each other
4:15-5:00 PM EST | Small Group Work: your own idea generation begins
12:00-12:15 PM EST | Welcome
1:15-2:15 PM EST | Small Group Work: idea generation continues
3:20-4:00 PM EST | Small Group Work: becoming VC fundable
4:00-5:00 PM EST | Pre-prepared Case Study: Lindsay Hyde, HBS Professor
OPTIONAL 5:00-6:30 PM EST | Drop-in office hours in preparation for the Eisenmann case
8:00-9:00 PM EST | Late Night Vibes
12:00-12:15 PM EST | Welcome
1:45-2:15 PM EST | Small Group Work: debriefing on Rent the Runway
2:15-3:00 PM EST | Small Group Work: scaling your business
4:00-5:00 PM EST | Small group debrief on private equity panel/group work at whatever balance
OPTIONAL 5:00-6:00 PM EST | Panel: Student Life, Academics, and Extracurriculars at Harvard
12:00-12:15 PM EST | Welcome
12:15-2:00 PM EST | Small Group Work: building your pitches
2:00-4:00 PM EST | Live Case Study: early stage venture firm Xfund
4:00-5:00 PM EST | Small Group Work: rebuilding your pitches
OPTIONAL 5:00-7:00 PM EST | Office Hours & Additional Group Work
12:00-12:15 PM EST | Welcome
12:15-1:00 PM EST | Small Group Work: finalize your pitch!
1:00-2:30 PM EST | Final Presentations
3:45-4:30 PM EST | Small Group Meeting: Debriefing on the Program
4:30-4:45 PM EST | Wrap-up
PROGRAM SCHEDULE
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HOW TO APPLY
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Applications are now closed for the Class of 2025 program. However, we encourage you to fill out our waitlist form if you'd like to reserve a spot on the waitlist, and if you'd like more info about entrepreneurship from us in the future.
Complete the form below to apply for a spot in the HSA Marketing Bootcamp! Applications will be open until August 10th at 11:59 PM EST.
For any questions, please reach out to mariano.moad-valenzuela@mail.hsa.net.
APPLY NOWPROGRAM SCHEDULE
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Founded in 1957, Harvard Student Agencs on-profit with 10 businesses across various industries that provides educational and business opportunities to students. Managers get the chance to learn about retail, publishing, research, advertising, engineering and more, while making a tangible impact on the Harvard community. With more than 900 employees, HSA strives to defray the costs of education with student wages and inspire the next generation of business leaders.
